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MEL: Report Writing

 With a view to rescheduling its programmers, the Director of Zevit TV Channel has asked its Publicity Manager to submit a report. Assuming yourself to be the publicity manager, plan to conduct a survey among two thousand families in the four cities in north India. Prepare a mail questionnaire to be sent to the viewers for this purpose. Your questionnaire should have a cover letter, personal details and at least 20 questions to elicit the relevant information.


Zevit TV Channel

Publicity Manager's Office
[Your Address]
[Your Email]
[Date]

To,
[Recipient’s Name]
[Recipient’s Address]

Subject: Viewer Survey for Rescheduling Zevit TV Channel Programs

Dear Viewer,

We at Zevit TV Channel sincerely appreciate your time and support in helping us improve our programming. As we plan to reschedule our programs to better suit our viewers' preferences, we are conducting a survey among two thousand families in North India. Your valuable feedback will enable us to bring engaging and meaningful content to your screens.

Kindly take a few minutes to complete this questionnaire. Your responses will remain confidential and will be used solely for research purposes.

Thank you for your cooperation.

Best regards,
[Your Name]
Publicity Manager
Zevit TV Channel

Viewer Survey Questionnaire

Personal Details

  1. Name: ______________________

  2. Age: ______________________

  3. Gender: ( ) Male ( ) Female ( ) Other

  4. City: ______________________

  5. Occupation: ______________________

  6. Contact Number: ______________________

  7. Email Address: ______________________

Television Viewing Habits

  1. How many hours do you watch TV daily?
    ( ) Less than 1 hour ( ) 1-2 hours ( ) 2-4 hours ( ) More than 4 hours

  2. What time of the day do you mostly watch TV?
    ( ) Morning ( ) Afternoon ( ) Evening ( ) Night

  3. Which age group primarily watches TV in your family?
    ( ) Children ( ) Teenagers ( ) Adults ( ) Seniors

  4. Which type of content do you prefer? (Select all that apply)
    ( ) News ( ) Movies ( ) Serials ( ) Reality Shows
    ( ) Talk Shows ( ) Educational Programs ( ) Sports ( ) Others: ____________

  5. How often do you watch Zevit TV Channel?
    ( ) Daily ( ) Weekly ( ) Occasionally ( ) Rarely

  6. What is your favorite program on Zevit TV Channel? ____________

  7. What changes would you like in our existing programs? ____________

  8. Do you prefer watching TV or OTT platforms (Netflix, Amazon Prime, etc.)?
    ( ) TV ( ) OTT Platforms ( ) Both equally

  9. How satisfied are you with the current programming of Zevit TV Channel?
    ( ) Very Satisfied ( ) Satisfied ( ) Neutral ( ) Dissatisfied ( ) Very Dissatisfied

Preferences for Program Rescheduling

  1. What time slot would you prefer for prime-time shows?
    ( ) 6-8 PM ( ) 8-10 PM ( ) 10 PM-12 AM

  2. Would you like more regional content in your language?
    ( ) Yes ( ) No

  3. Would you prefer more interactive or audience-participation-based programs?
    ( ) Yes ( ) No

  4. Do you think Zevit TV Channel should introduce more programs for children and teenagers?
    ( ) Yes ( ) No

  5. What type of new programs would you like to see? (Please specify) ____________

  6. Do you follow Zevit TV on social media?
    ( ) Yes ( ) No

  7. Would you be interested in receiving updates about new programs via email or SMS?
    ( ) Yes ( ) No

  8. Any additional suggestions to improve Zevit TV Channel’s programming? ____________

Thank you for your valuable feedback!

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