Unit:1 Exploring Career
Creative Writing
A. Check Your Understanding
1. Creative writing has the potential to improve
(a) communicative abilities
(b) critical thinking
(c) imaginative potential
(d) all of the given options ✔️
2. A writer of graphic novels would be working with the genre of creative writing
(a) literary ✔️
(b) technical
(c) scientific
(d) commercial
3. Which of the following is not a constituent of creative journalistic writing?
(a) feature writing
(b) reviews
(c) columns
(d) editing ✔️
4. Online creative writing does not involve
(a) ad writing
(b) blogs
(c) vlogs
(d) newspaper reports ✔️
5. Great creative writing is the result of careful
(a) observation ✔️
(b) discussion
(c) speech
(d) formatting
6. Good writers are often great readers. This statement is
(a) false
(b) true ✔️
(c) partially true
(d) mostly false
7. Creative writing is
(a) a talent
(b) a skill
(c) both talent and skill ✔️
(d) neither talent nor skill
8. Use of metaphors plays an important role in creative writing.
The word ‘metaphor’ refers to
(a) indirect comparisons ✔️
(b) fine details
(c) definite ideas
(d) flowery words
9. Imagery is crucial to good creative writing. It refers to
(a) creating pictures using words ✔️
(b) creating words using pictures
(c) Adding images to the text
(d) imagining extensively
10. Sharing of ideas with fellow writers and getting information about trusted publishing platforms can best be achieved through
(a) writer’s confessionals
(b) writing workshops ✔️
(c) reading classics
(d) debating clubs
Translation
A. Check Your Understanding
1. Translating a public speech in Spanish into its exact written reproduction in the same language would involve ______ translation.
(a) inter-lingual
(b) intra-lingual ✔️
(c) creative
(d) bilingual
2. A good translation must combine ______ and ______.
(a) accuracy and creativity ✔️
(b) accuracy and correctness
(c) clarity and complexity
(d) naturalness and artificiality
3. Translating the internal correspondence of a business firm from Chinese into English involves ______ translation.
(a) literary
(b) software
(c) marketing
(d) commercial ✔️
4. Which of the following is closest in nature to literary translation?
(a) script translation ✔️
(b) technical translation
(c) multimedia translation
(d) legal translation
5. Live translation of oral discourse is mostly carried out by ______.
(a) ambassadors
(b) transcriptionists
(c) journalists
(d) interpreters ✔️
6. Translators must excel at accurate comprehension, multilingualism, cultural sensibility and creative reproduction.
This statement is ______.
(a) false
(b) true ✔️
(c) partially true
(d) mostly false
7. Original authors and translators should share a/an ______ position.
(a) unequal
(b) equal ✔️
(c) envious
(d) confidential
Journalism
A. Check Your Understanding
1. An article supporting the protection of tigers would fall under the ______ category of journalism.
(a) media-based
(b) content-based
(c) environment-based ✔️
(d) nature-based
2. Which of the following is not a function of journalism?
(a) information
(b) education
(c) entertainment
(d) legislation ✔️
3. In-depth analysis is part of ______.
(a) snippets
(b) headlines
(c) leads
(d) features ✔️
4. Proofreading for newspapers demands ______ expertise.
(a) literary
(b) software
(c) linguistic ✔️
(d) legal
5. The following sentence would be less preferred for a news report.
The problem with this sentence is ______.
(a) conciseness
(b) wordiness ✔️
(c) directness
(d) rudeness
6. According to the ‘inverted pyramid’ structure of a news article or report, the information is arranged in ______ order of importance.
(a) decreasing ✔️
(b) increasing
(c) neutral
(d) random
News Article
A. Check Your Understanding
1. An article supporting the protection of tigers would fall under the ______ category of journalism.
(a) media-based
(b) content-based
(c) environment-based ✔️
(d) nature-based
2. Which of the following is not a function of journalism?
(a) information
(b) education
(c) entertainment
(d) legislation ✔️
3. In-depth analysis is part of
(a) snippets
(b) headlines
(c) leads
(d) features ✔️
4. Proofreading for newspapers demands ______ expertise.
(a) literary
(b) software
(c) linguistic ✔️
(d) legal
5. The following sentence would be less preferred for a news report.
The problem with this sentence is
(a) conciseness
(b) wordiness ✔️
(c) directness
(d) rudeness
6. According to the ‘inverted pyramid’ structure of a news article or report, the information is arranged in ______ order of importance.
(a) decreasing ✔️
(b) increasing
(c) neutral
(d) random
English for Academic and other careers
A. Check Your Understanding
1. The central focus of ESP is on
(a) learner’s inner psyche
(b) learner’s needs ✔️
(c) teacher’s ability
(d) student’s previous knowledge
2. Which of the following is not a feature of academic writing?
(a) fixed format
(b) formal language
(c) short-forms ✔️
(d) referencing
3. The school textbook publication industry demands ______ writing skills.
(a) academic ✔️
(b) legal
(c) journalistic
(d) media
4. Which of the following refers to the linguistic style used in all kinds of legal texts and discourses?
(a) language of the law
(b) legal language ✔️
(c) judicial jargon
(d) magistrate’s register
5. ______ is the most important feature of business English.
(a) long lead
(b) sense of purpose ✔️
(c) intensive research
(d) monetary dealings
6. EST writing usually follows the ______ structure.
(a) inverted pyramid
(b) normal pyramid ✔️
(c) time glass
(d) hourglass
Unit: 2 English for the Corporate Field
A. Check Your Understanding
1. Automation has forced client services to become highly
(a) commercial
(b) relationship-based ✔️
(c) punctual
(d) location-based
2. Customer-relationship services usually use language which is
(a) customized ✔️
(b) uniform
(c) ornate
(d) informal
3. Which of the following does not ensure more attention from customers?
(a) politeness
(b) brevity
(c) promptness
(d) ornate style ✔️
4. All sales communication must ideally end with
(a) slogans
(b) compassion
(c) call to action ✔️
(d) proof of quality
5. Which of the following is not a term related to digital customer services?
(a) chatbot
(b) e-commerce
(c) q-files ✔️
(d) live chat
Exercises
A. Check Your Understanding**
1. Presentation skills are predominantly ______ in nature.
(a) written
(b) oral ✔️
(c) visual
(d) hypothetical
2. The MOM plan arranges data in ______ order of importance.
(a) decreasing
(b) increasing ✔️
(c) clear
(d) hypothetical
3. A pleasant expression helps to ______ with the audience.
(a) talk
(b) connect ✔️
(c) argue
(d) sympathise
4. The Q&A session must ______ the main points made in the presentation.
(a) reiterate ✔️
(b) deviate from
(c) contradict
(d) negate
5. The Ideal number of words on a PPT slide is _____
(a) 49✔️
(b)39
(c) 59
(d) 69
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